it's amazing that people get out there and get into that kind of trouble if they have that much energy left after gorging themselves on turkey which is supposed to make you drowsy. imagine if they weren't sedated with that how much trouble they could be causing. all this to celebrate the season of the birth of the prince of peace and goodwill towards the jerk trying to cut in line in front of you. i don't know where it's leading to, but it's spinning off definitely into its own holiday, for sure. >> right. you're absolutely right. it tends to, of course, overshadow the whole meaning of the season. but it also seems -- and as someone alluded to in that youtube video -- people seem to enjoy it, that it is a spectator kind of event now, that more and more people are coming out not just for the bargains but apparently to see what the heck happens. >> yeah, i think the bargains is the least of it. i think people -- the discounts are nice. but people are really going out for the thrill. they're thrill seeking. it's becoming like an american version of the running of the bulls meets the price